Gartner Market Guide for MDM Solutions
Review by Helen Grimster, Sally Parker, Gavin Hicks, Stephen Kennedy
December 2024
In the most recent Gartner market guide, it’s clear that in today’s data-driven world, Master Data Management (MDM) is no longer just a back-end IT initiative—it has become a strategic business priority. Organizations are increasingly relying on MDM not only to manage customer and product data but also to support sustainability and ESG (Environmental, Social, and Governance) reporting, particularly in the supply chain sector.
The MDM market is experiencing remarkable growth, with an 8.4% increase in 2023, outpacing the global economy’s struggle to exceed 2% growth. As demand for trusted data surges, businesses face a rapidly evolving landscape shaped by mergers, acquisitions, and the integration of generative AI (GenAI). Vendors are expanding into adjacent markets, while the rise of cloud-native solutions and shifting pricing models are driving an increase in vendor switching.
However, as MDM solutions advance, so does market confusion. The growing overlap between data catalogs, AI-driven automation, and MDM solutions makes it essential for businesses to understand how these technologies interconnect.
Gartner Viamedici Vendor Profile:
“Viamedici EPIM Enterprise Platform solution enables multidomain MDM, PIM, DAM and configure price quote (CPQ) capabilities. Global clients use EPIM to manage data within the product, B2B and supplier/vendor domains. Implementation partners are utilized for nearly all EPIM implementations, and Viamedici continues to grow its certified partner network.
To facilitate adoption and time to value (typically three to nine months), EPIM offers out-of-the-box connectors to many source systems, both native and external AI capabilities for augmenting activities, predefined industry data models and process configurations, and low-code/no-code capabilities to enable self-service approaches.
Additionally, Viamedici’s EPIM offers add-on services, such as Business Process Model and Notation (BPMN) process designer, data quality, governance, catalog, integration and syndication; real-time portals for data access and collaboration, product configuration and rule engine; real-time datastores for immediate data provisioning; and print automation.”
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Deployment options:
SaaS, PaaS, private cloud, on-premises
Top three industries*:
Manufacturing and natural resources, healthcare and life sciences, wholesale trade
Customers include:
Kärcher Group, Knauf Group, Lohmann & Rauscher (L&R)
*Top three industries are based on the figures provided by the vendors on the breakdown of the verticals where their solutions are deployed.
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At Viamedici, we’re committed to helping businesses navigate these shifts with cutting-edge product information and master data management solutions. In this blog, we’ll explore the latest trends, challenges, and strategies to optimize your MDM initiatives for long-term success.
Visit our website to explore our MDM product, VIA/MDM. Get your demo today!
