AWARD-WINNING CPQ
Boost sales through a premium guided selling experience
The state-of-the-art VIA/Configurator (CPQ) tool delivers an unrivaled consumer experience, enabling you to increase sales and enhance long-term customer retention. Using our configuration engine, not only can customers configure products quickly and easily online in real-time, sales teams and distributors also benefit from a perfect guided selling solution.
“The combination of VIA/PIM, VIA/Configuration, powerful multi-language, and real-time data is exactly what companies need to win in a digital market, and it makes Viamedici a Hot Vendor.”
VIAMEDICI SOLVES
Fast, intuitive, and flexible
Configure orderable products in real-time
Based on a unique architecture, our product configurator is the fastest and most flexible on the market, with configurations mapped at lightning speed and displayed in real-time on the screen. What’s more, if a product can be configured, it can be ordered. Based on rules and declarative models, any impossible configurations are immediately brought to the customer’s attention along with an explanation as to why the selection is not viable, and alternative options are recommended to the user. In addition, fast quotation generation is ensured by integrated Configure Price Quote (CPQ) functionality.
Leverage existing rules and integrate your ERP
Speed up the configuration process further by using and extending existing rule sets, such as those in SAP Variant Configuration. Capable of managing an unlimited number of rules, product attributes, and variants, the configuration tool even allows the creation of new SKUs – for one-off or series production – in your customer’s ERP, through direct, seamless back-end integration. As a result, implementation times are shorter and you can achieve faster ROI.
Deliver maximum flexibility
We developed the VIA/Configuration to make the configuration process as easy and flexible as possible. The software does not follow a rigid sequence, which means your customers have total flexibility and can simply start configuring. Thanks to dynamic models, they are able to experiment with different configuration combinations, creating and visualizing their ideal product instantly on screen. In addition, you have the option to freely design the front end as you wish and integrate it flexibly into websites, marketplaces, store systems, and portals as part of your multi-channel offering.
Here’s What VIA/Configuration Can Do For Your Business:
- Boost Sales: Drive higher revenue
- Enhance Customer Experience: Simplify order fulfillment and create a seamless journey for your customers
- Improve Customer Retention & Loyalty: Build stronger relationships that keep customers coming back
- Maximize Customer Spend: Increase total purchases
- Refine Sales Forecasting: Gain deeper insights for more accurate predictions
- Enable Product Customization: Empower customers to configure customized products effortlessly
- Streamline Operations: Simplify workflows and improve efficiency with seamless quote-sharing
Take your business to the next level with VIA/Configuration!
5 Ways VIA/Configuration Complements SAP
Multi-Domain approach that supports companies in their conversion to S/4HANA as the solution adapts to different domains in SAP and their needs
Single source of truth across all channels and within SAP
Utilization of existing rule sets, such as those in SAP Variant Configuration, which are supplemented with additional rules and imported back into SAP
Well-structured product hierarchies can be transferred into SAP
New products are configured in the configuration tools and new SKUs are automatically created and ordered in SAP
Our Clients
Stand Alone Solution or Integrated Solution with PIM or RDB
Available as an extension EPIM 5 platform and VIA/PIM360° solution
Extremely Fast: No perceived latency for users
Headless: Both sales team and end user
Not bound by a sequence - User can start anywhere
State of the art Configuration Technology and Methodology
Inline Configuration Feedback - Know what attributes can be configured together
Advance Applications (Print, MAM, Portals, DQI, Reporting)
AI Multi Language for over 40 Languages, GDPR, and more
Unique Combination
We are the only company to provide a PIM solution with a built-in product configurator!
VIA/Configuration is not only extremely fast, but it also incorporates a highly flexible configuration process and an intuitive graphical editor. By providing product descriptions, images, videos, and pricing from your PIM solution or content management platform, customers have everything they need to configure and order their product.
Frequently Asked Questions
CPQ stands for Configure, Price, Quote and refers to a category of software that helps companies sell complex, configurable products quickly and accurately. The process consists of three steps: Configure the customer or sales representative customizes the product using available options, variants, and attributes. Price: The system automatically calculates the correct price based on the selected configuration, applicable pricing rules, and discount structures. Quote: A complete, professional quote is generated immediately and without errors and can be sent directly to the customer. CPQ solutions are particularly valuable wherever products are not purchased off the shelf but are individually assembled.
A product configurator is a software tool that enables customers or sales representatives to assemble products with custom features, variants, and options in real time, while immediately seeing what is technically feasible and how much it costs. A modern product configurator guides the user through the configuration process (guided selling), automatically excludes impossible combinations, and displays the configured product visually on the screen in real time. The difference from a simple variant selection menu: A true configurator processes complex rule sets with thousands of dependencies while still allowing for intuitive, flexible operation without a fixed sequence.
Guided selling refers to a sales approach in which the system actively guides the customer or sales representative through the configuration process, acting as a digital advisor. Instead of overwhelming the user with hundreds of options, the system displays relevant choices step by step, based on what they have configured so far. Impossible combinations are immediately identified and hidden or rejected with a clear explanation, while sensible alternatives are suggested. The result: customers configure products faster, make fewer mistakes, are more satisfied, and buy more often.
A standard online store sells standard products with fixed specifications: The customer selects from an existing range of standard products or standard variants using a simple, faceted search, adds items to the shopping cart, and makes a purchase. A CPQ system goes much further: It allows for the individual configuration of products from a wide range of options, attributes, and variants in real time, while taking complex technical and commercial rules into account. These can include machines with hundreds of configurable features, modular construction systems, custom-built systems, or made-to-order products. While an online store displays finished products, CPQ enables the sale of products that are still being configured at the time of purchase.
An ERP system (e.g., SAP) handles operational business processes: production, inventory management, accounting, and order processing. While it can map product variants using variant configuration (e.g., SAP Variant Configuration), it is not designed for customer communication, visual product presentation, or creating quotes during sales meetings. A CPQ solution fills exactly this gap: It handles customer- and sales-side configuration and quotation creation, utilizing the rules stored in the ERP system, and seamlessly transfers the completed orders back to the ERP for production and fulfillment. In this process, the ERP provides the basic rules, which can be supplemented within the CPQ solution with commercial rules, for example. This reduces maintenance effort, as ERP rules are adopted 1:1 and expanded only when necessary. ERP and CPQ complement each other: ERP produces, CPQ sells.
Modern CPQ systems use declarative rule models: Instead of programming rigid if-then sequences, rules are defined as logical dependencies between product attributes. Based on these, the system calculates all valid configuration options in milliseconds, regardless of the order in which the user makes their selections. Impossible combinations are immediately identified and explained to the user, and sensible alternatives are suggested. This enables a completely flexible, non-sequential configuration: The user can start at any point and freely determine the order of their selections based on what is currently important to them. The system ensures at all times that the configuration is valid and consistent. A configuration may therefore still be incomplete, but it will never contradict the ruleset.
Headless CPQ means that the configuration logic (the backend) is completely separated from the user interface (the frontend); in other words, the configuration rules are not implemented or processed in the frontend. This is particularly important because these rules may contain trade secrets. As a result, the configurator can be flexibly integrated into any frontend online stores, corporate websites, dealer portals, marketplaces, or mobile apps without having to rebuild the configuration logic each time. The frontend can be freely designed and adapted to the corporate design, while the backend handles all rule processing. Both field sales representatives using a specialized sales interface and end customers in the online store use the same configuration logic across different user interfaces. Ideal CPQ systems also offer a UI builder that enables cost-effective and efficient development of customized product configurators using a no-code approach.
Speed is crucial in a configurator: Any delay following a user selection interrupts the configuration flow, degrades the user experience, and lowers the conversion rate. Modern CPQ systems process rule sets with thousands of attributes and dependencies in milliseconds without any noticeable loading time for the user. This works even when images and product details are loaded from the PIM in real time simultaneously. For the user, this creates the feeling of an immediate response to every input, comparable to a local app, even though all rule processing takes place on the server side and is therefore secure from third-party access.
CPQ is worthwhile for all companies that sell products with many variants or customized solutions and whose sales teams still spend a significant amount of time creating quotes manually. Thanks to the built-in rules, sales representatives no longer need to read and interpret hundreds of technical data sheets all relationships are already mapped out. Typical triggers for implementing CPQ include: high error rates in order confirmations due to incorrect configurations, long quote turnaround times in sales, a growing product portfolio with an increasing number of variants and rising complexity; in the past, a CPQ solution was often introduced precisely when a new product line became unmanageable for sales due to its complexity, the desire for self-service configuration in the online store or dealer portal, as well as the migration to SAP S/4HANA and the associated restructuring of variant configuration.
