In today’s fast-paced and digitally connected industrial world, efficient product data management and state-of-the-art PIM have become strategic enablers of competitiveness, customer satisfaction, and growth. For manufacturers like Hauff Technik, one of Europe’s leading producers of sealing systems for cables, pipes, and building entries, adopting a data-driven approach was essential to future-proof the business and accelerate digital transformation.
Recognizing the growing importance of centralized Product Information Management (PIM), Hauff Technik partnered with Viamedici EPIM and consulting partner Valantic to rethink, optimize, and modernize their entire product data landscape. The result is a best-practice example of how PIM can drive efficiency, enhance scalability, and increase agility in rapidly changing markets.y.
The Challenge: Disconnected Systems and Growing Complexity
As Hauff Technik expanded, the company faced an increasingly complex data environment with product information scattered across isolated systems. Redundant data structures, inconsistent formats, and outdated processes created inefficiencies and bottlenecks, limiting scalability and data quality. Manual workflows made it difficult to react quickly to market needs or introduce new products efficiently.
To overcome these obstacles, Hauff Technik sought a centralized, future-proof solution that would enable real-time data synchronization, automated print publishing, datasheet generation, improved data accuracy, multilingual support, and efficient management of digital assets through an integrated Digital Asset Management (DAM) system.
The Approach: A Collaborative Strategy with Valantic and Viamedici EPIM
In close collaboration with Viamedici and consulting partner Valantic, Hauff Technik implemented a comprehensive Product Information Management (PIM) strategy centered around Viamedici EPIM. Valantic supported the initiative by facilitating a series of interactive workshops designed to analyze Hauff Technik’s unique requirements and develop a tailored solution.
Key focus areas included data modeling, print automation, and seamless integration with core systems like ERP and the company’s website via APIs and import/export processes. This collaborative approach ensured that the new system architecture aligned precisely with Hauff Technik’s business processes and strategic goals.
The outcome was a fully integrated PIM ecosystem, featuring automated data flows, clearly defined governance processes, and significantly enhanced data quality and distribution capabilities across all sales and marketing channels.
The Results: Efficiency, Quality, and Future-Readiness
Following the implementation of Viamedici EPIM, Hauff Technik experienced measurable improvements across several dimensions:
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Increased Efficiency: Automation and centralized data management eliminated redundant tasks and enabled seamless integration with SAP and other systems, significantly reducing time-to-market for new and updated product information.
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Enhanced Data Quality: Consistent, structured data maintenance minimized errors and ensured that product information remained up to date across all platforms.
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Optimized Workflows: Well-defined, automated processes accelerated the creation of catalogs, datasheets, and online product updates, enabling greater responsiveness to market demands.
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Greater Flexibility: The bi-directional connection to ERP, websites, and partner portals empowered Hauff Technik to distribute accurate and consistent product data across global channels.
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Stronger International Presence: Multilingual data management supported the company’s global growth ambitions by ensuring product information met local language and regulatory requirements.
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Efficient Asset Management: The integrated DAM system provided a centralized repository for managing all digital assets, improving internal workflows and simplifying the delivery of product media to partners and customers.
Looking Ahead: A Scalable Data Foundation for the Future
With a robust and scalable data management platform now in place, Hauff Technik is well-positioned to face future challenges, adapt to evolving market conditions, and support its ongoing digitalization journey. Their success story demonstrates how data-driven transformation, enabled by PIM, can become a key enabler for growth, efficiency, and competitive differentiation.
For more details on how Hauff-Technik optimized its product data management with Viamedici and valantic, check out the full case study here.
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