A globally established provider of electrical and industrial control technology embarked on a digital transformation to streamline how product information is managed and delivered across the organization. Product data was spread across multiple systems and formats, creating inconsistencies, manual maintenance overhead, and limited transparency for sales, marketing, and customer-facing teams.

To overcome these challenges, the company implemented Viamedici as a centralized product data management platform. By integrating ERP, CRM, and CAD systems and standardizing data models using common industry formats, product information was centralized and automated end to end. This enabled consistent, media-neutral publishing across e-commerce, catalogs, and technical documentation while reducing manual effort and improving data reliability.

The result is a scalable, cloud-ready product data foundation that improves operational efficiency, supports faster sales and ordering processes, and enables long-term growth. With centralized governance, automated workflows, and high modularity, the organization is now positioned to manage complex product portfolios with greater accuracy, flexibility, and speed.