WIBU-SYSTEMS, a leading provider of software protection, licensing, and IT security solutions, set out to strengthen its digital presence by unifying product and content management across systems and channels. Product and content data were distributed across multiple domains, web platforms, and tools, resulting in high maintenance effort, manual updates, and limited scalability for both digital and physical product portfolios.

To overcome these challenges, WIBU partnered with Viamedici to implement a centralized Content-Commerce platform. With Viamedici EPIM as the central product information management system, live-integrated with the ERP system and SAP Commerce Cloud, WIBU established a single point of truth for product data and licensing information. Media-neutral, multilingual data models and centralized content control enabled consistent delivery across channels.

The result is a future-ready, scalable digital architecture that improves process efficiency, reduces complexity, and supports WIBU’s strategic growth with greater control, transparency, and speed.