Efficiency & Precision of Global Product Data for Biotech
In today’s fast-paced, data-driven global market, managing product information efficiently is more critical than ever—especially for companies operating across borders, languages, and regulations. In a recent webinar hosted by Viamedici’s, Global Vice President, Al Bissmeyer, where Viamedici introduced how their comprehensive Product Information Management (PIM) solution is transforming how businesses handle product data. A highlight of the session was the compelling case study shared by Manuela Konradt, Senior Data Expert at Miltenyi Biotec, on how her team leverages Viamedici’s PIM to enable digital growth, ensure compliance, and deliver high-quality product content globally.
Who Is Viamedici?
Viamedici is a recognized leader in the Product Information Management (PIM) and Master Data Management (MDM) space. With a unified platform that integrates MDM, PIM, Digital Asset Management (DAM), dynamic configuration (CPQ), Viamedici offers businesses a scalable and powerful data infrastructure. Serving over 400 customers and 50,000 users globally, they’re especially strong in the B2B domain, supporting industries from biotech to building supply, healthcare, automotive, and manufacturing.
Their solutions are trusted by analysts including Gartner, Forrester, and IDC, and customers consistently rate Viamedici highly for both technology and service quality.
Introducing Miltenyi Biotec
Miltenyi Biotec, a biotech company founded 35 years ago in Germany, has grown into a global leader in cell research and therapy technologies. With over 4,700 employees and more than 19,000 products, the company serves scientific and clinical customers in 68 countries.
Miltenyi’s complex product landscape—spanning research, clinical use, and regulatory variations—requires precise, region-specific product information. This makes a robust, flexible PIM system essential.
Miltenyi Biotec’s PIM Journey
Miltenyi first implemented Viamedici’s PIM in 2010, initially to support print publications like catalogs and price lists. As the business shifted toward digital, the PIM evolved into a central hub for global product data. By 2020, following a major IT transformation, Miltenyi integrated the Viamedici Datastore, and other PIM digital tools.
This move enabled faster, safer, and higher-quality product data publishing—with better control and traceability.
Key Benefits for Miltenyi Biotec
According to Manuela, the Viamedici PIM delivers these core benefits:
- PIM architecture & data storage
- Efficiency, reusability and minimizes risk
- Impacts of PIM on regulatory compliance
- Optimization of localization requirements
Manuela stated, “In 2020 we had a global change in our IT architecture. and introduced several new platforms like the Viamedici DAM system and we introduced, for example, also the SAP Commerce Cloud as our new shop system. And depending on this major IT change in the whole architecture. From the PIM team perspective, we introduced the Viamedici Datastore functionality which gives us the advantage of the fast and safe publishing of our data in high quality for different customers. I also mentioned other apps, like workflow apps, and translation apps which are accurate, compliant, and localized content—faster and more efficiently than ever before.”
Looking Ahead: Automation and Workflows
Miltenyi sees future opportunities in expanding their use of Viamedici’s workflow tools, automating more interfaces with other systems, and embedding their business process logic more deeply into the PIM. They’re planning to reduce manual processes and utilize the platform to it’s fullest.
Final Thoughts
This conversation with Manuela Conrad underscores the real-world impact of a powerful PIM platform. For Miltenyi Biotec, Viamedici’s solution isn’t just a data repository—it’s a foundation for global growth, digital agility, and product excellence.
Al Bissmeyer stated in the most recent webinar, “We’ve been very fortunate to have been noted by a number of the leading analysts as a leader, both in MDM and PIM. Gartner has recognized this as such, as has Forrester. Some of the recent IDC reports that have come out have shown us as a leader within PIM for retail, as well as PIM within the B2B space, as well as Infotech has as a leader. So we’re very pleased with that, but what we’re more pleased with is our customer feedback. So if you look at peer reviews for Gartner or Infotech, We consistently are rated by our customers as having one of the strongest technology solutions in the market and having very high customer satisfaction. And having Manuela here is a testament to that.”
As more B2B companies move toward digital ecosystems, the ability to scale data governance while tailoring information to regional needs will be a decisive advantage. Miltenyi Biotec is leading the way—and Viamedici is right there with them.
Watch the full video conversation here
Contact Viamedici today for a demonstration:
Sandy Borsch Royer
Viamedici Global Marketing
s.royer@viamedici.com
+1 484-947-7423
