When you’re building for the future, the systems behind your products matter as much as the products themselves.
For Wedi, a trusted leader in wetroom and bathroom systems with operations in over 50 countries, that future meant creating a more unified, connected way to manage and share product content across teams, tools, and markets.
With solid processes and a thriving business, they were ready for the next step: a digital foundation built to scale. They needed a solution that would streamline workflows, boost efficiency, and unlock team potential. That solution was Viamedici EPIM—seamlessly integrated with Sharedien to power a complete, future-ready product content ecosystem.
Aligning Teams with One Source of Truth
As Wedi expanded, so did their product information, catalogs, media assets, and partner touchpoints. Their teams were already doing impressive work, but there was an opportunity to bring everything together to make updates easier, collaboration smoother, and delivery more consistent.
With Viamedici EPIM, Wedi found a system that aligned with how they worked while opening up new possibilities for how they could grow. It became the central source of truth for all structured product data. To complement that foundation, Sharedien was introduced to manage digital assets in close alignment with product records.
Now, product data and visual assets live in a tightly integrated ecosystem, accurate, organized, and always ready for use across every channel, from print to digital.
A Platform That Supports Precision and Speed
Viamedici EPIM is more than a data repository. It is a product experience platform designed for companies operating across complex product categories, multiple languages, and global markets.
For Wedi, EPIM brought clarity and structure to every part of the product lifecycle. It enabled the management of complex hierarchies and multilingual content, and it adapted effortlessly to regional requirements. Teams could now work faster and with full confidence that they were using the most up-to-date, verified product information.
To further enhance how content is used, Sharedien was integrated alongside Viamedici’s EPIM to manage over 12,000 product-related media assets. Its intuitive interface and AI-supported search allowed teams to instantly access the right images, documentation, or visual references, all linked directly to product data in EPIM.
Print catalogs are now produced more efficiently, supported by Viamedici’s EPIM’s smooth integration with Adobe InDesign and Xactuell. Changes to specifications, pricing, or variants flow automatically through the ecosystem, with updates reflected across platforms and departments.
Content That Connects Across Every Channel
One of the key strengths of EPIM is its ability to power content delivery across multiple formats from a single source without creating additional work.
At Wedi, this means product data and associated media can be easily distributed across print catalogs, e-commerce systems, partner platforms, and marketing tools, all without duplicating effort or risking inconsistencies.
With Sharedien integrated into the ecosystem, asset reuse has become seamless. Teams no longer search in silos or rely on manual tagging. Instead, assets are intelligently organized and connected to product data, simplifying access and enhancing collaboration across departments and agencies.
The result is a unified, consistent product experience that improves time-to-market while preserving quality and brand integrity.
Designed for Growth, Ready for What’s Next
Viamedici EPIM gave Wedi more than operational clarity. It gave them a system that evolves with them.
As Wedi expands into new regions, launches new product lines, or adapts to changing channel demands, EPIM offers the flexibility and scalability to keep everything aligned. Its robust data model and integration capabilities ensure that new business needs are absorbed without friction.
Combined with Sharedien, which ensures the right assets are always paired with the right data, Wedi has built a content infrastructure that is both resilient and forward-looking.
Whether they’re creating catalogs, updating websites, or supporting global partners, the system now works in sync, letting teams focus on delivering value, not managing processes.
In Their Words
“Thanks to the central storage and easy access to product data, we can find what we need faster. The entire catalog and price list creation process has become more efficient, more accurate, and much easier to manage. And with Sharedien integrated into our environment, asset search and reuse are significantly better.”
— Kai Storjohann, Head of Digital Marketing, Wedi
“Sharedien and Viamedici complement each other perfectly for companies with complex products. Thanks to their seamless integration, we can offer our clients a powerful, end-to-end solution for efficient product communication.”
— Jürgen Müller, CEO, Viamedici
A Foundation That Grows with You
Wedi’s journey shows what’s possible when the right systems come together to enable smarter, faster, and more connected product communication.
With Viamedici EPIM at the core and Sharedien as a fully integrated asset management layer, Wedi now operates with greater efficiency, stronger alignment, and the agility to keep growing.
If your organization is looking to streamline product operations, improve asset access, and deliver a unified experience across all channels, we’d love to show you how we can help.
Let’s start the conversation
If you are looking for a help with product information management, contact us today for a demonstration: https://viamedici.com/book-a-demo/
Visit our website for more information: www.Viamedici.com
Media inquiries:
Sandy Borsch Royer
Viamedici Global Marketing
