XPLN unlocks valuable insights from e-commerce data and reveals the potential it holds. As a premium provider of comprehensive software solutions for Digital Shelf Analytics (DSA), Dynamic Pricing, and Competitive Intelligence, the Stuttgart-based company enables brands and retailers to make confident decisions about their offering, positioning, and product presentation to maximize performance , helping them to maximize performance. These areas range from product availability, content, rankings, and retail media to reviews and pricing.
XPLN’s DSA Suite automates the collection and analysis of real-time market data from e-commerce channels worldwide. Market data is consolidated into a central platform and presented in dashboards. These versatile solutions put manufacturers back in control, helping them protect their brand image and allocate resources efficiently. With channel insights, companies can optimize key performance indicators critical to success, such as brand protection, revenue and margin, conversions, return rates, customer experience, and ROAS.
XPLN’s DSA Suite includes the following tools:
– DATA STEWARD: Checks the completeness, accuracy, and compliance of product content across all digital sales channels.
– LIVE TRACKER: Tracks product availability and notifies users of status changes (online/offline, available/out of stock).
– SHELF SHIFTER: Analyses organic and sponsored product rankings and placements (retail media) for relevant keywords and categories against competitors.
– JUDGMENT DAY: Quantitative and qualitative analysis of customer reviews, providing valuable insights for product development and marketing.
– GATEKEEPER: Monitors sales prices and alerts users to critical breaches of MSRP and MAP.
Using our Dynamic Pricing solution and integrations with other systems (e.g. PIM, Retail Media), data-driven actions can be triggered to improve processes and product performance directly.
XPLN is your trusted partner for channel insights, providing tailored support to drive your e-commerce business forward. Developed to meet the needs of large enterprise customers, our expertise is trusted by renowned companies, including Hugo Boss, Gardena, Stihl, Victorinox, POC Sports, Lloyd, De’Longhi, Galaxus, Euronics and DocMorris.
XPLN adheres to the highest standards of data quality and security, giving clients the confidence to make informed decisions. Service Level Agreements (SLAs), German servers, GDPR compliance, and carbon neutrality contribute to this.
XPLN enables us to automatically provide the best product offer for every item on every marketplace. This allows us to maintain the premium character of our brand and increase our sales.
XPLN and Viamedici
By connecting Digital Shelf Analytics to PIM, XPLN provides the often missing feedback channel from digital sales platforms back into the PIM system. Bringing channel insights back into the PIM enables manufacturers to close the product data loop, enabling them to work more efficiently and find new ways to optimize data. The integration also provides alerts when product data issues are found in a channel, allowing manufacturers to respond quickly to avoid performance losses.
