Why sustainable success in PIM, DAM, MDM and CPQ is about more than technology, and what industrial companies can learn from two decades of shared practice.
Berlin, June 2026. Over two decades, a partnership can be tested in ways no contract anticipates. Jürgen Müller, Managing Director of Viamedici GmbH, and Alexander Pircher, Managing Director of infolox GmbH, sat down to reflect on 23 years of collaboration and what it really takes to make an enterprise software partnership endure.
Built on Shared Conviction, Not Contracts
“A partnership this long doesn’t happen through tools or agreements,” says Müller. “It’s built on reliability, honesty, and the willingness to tell each other the truth, even when it’s uncomfortable. infolox was never just an implementation partner for us. They’ve consistently pushed back, asked harder questions, and shaped how our customers actually succeed with the platform.”
Pircher agrees, and adds a dimension that rarely appears in vendor-partner narratives: productive disagreement.
“There have been moments where we argued. Where one of us was wrong. Where the project forced us to rethink a position we’d held for years. That friction is part of what makes the relationship valuable. It means we’re both genuinely invested in the outcome.”
What Technology Changes, and What It Doesn’t
Much has changed since the partnership began. Architectures have evolved from on-premise installations to cloud and hybrid deployments. Interfaces have multiplied. Customer expectations have shifted dramatically. But Müller is clear about what remains constant.
“The core challenge is unchanged: companies need trustworthy, consistent product information across every channel. Whether it’s 2003 or 2025, the real difficulty is data quality, governance, and organisational alignment. A platform alone doesn’t solve that. A partner who understands both the software and the industry behind it does.”
For infolox, which serves industrial companies across the DACH and Alpine region (Germany, Austria, Switzerland, Liechtenstein), this translates into a focus on what Pircher calls platform strategy with organisational depth.
“We don’t just implement systems. We work with clients for years, sometimes a decade or more, to make sure the data strategy is actually embedded in how the business operates. That only works if the underlying platform is stable, open, and designed to last.”
Independence as a Strategic Choice
Both companies have remained privately owned and independent. Neither has pursued external investment or exit scenarios. Both say this was deliberate, and that it directly shapes the kind of work they do.
“Software like ours requires time and a long-term product vision,” says Müller. “That’s hard to maintain under short-term EBIT pressure. We make decisions based on customer value, product quality, and our people, not on return cycles.”
Pircher frames independence as creative freedom rather than constraint.
“Independence means we can invest where it makes sense, build expertise in new areas, and protect the long-term interests of our clients, without being forced to pivot by market conditions or investor timelines. For the companies we work with, this translates into something straightforward: predictability.”
What Industrial Companies Should Ask
The partnership between Viamedici and infolox offers a practical lens for any industrial company evaluating software and integration partners. Three questions that matter:
Will this vendor still exist, and still care, in ten years? Long-term ownership and product stability are not guarantees, but signals worth scrutinising.
Does the implementation partner understand our industry, not just the software? Domain expertise compounds over time. Generic consulting doesn’t.
Can both parties say no, and explain why? A partner who only agrees is not a partner. Honest friction is a quality signal.
Looking Ahead: AI Readiness Starts with Data Quality
The enterprise software landscape is shifting faster than at any point in the past two decades. AI is compressing development cycles dramatically. Features that once took years to build are now delivered in months. The implication is uncomfortable but clear: software functionality is becoming a commodity. Competitive advantage will increasingly come not from individual features, but from the data foundation beneath them, and the experiences built around it.
“As features commoditize, the real differentiator moves down a layer, to the data foundation underneath,” says Müller. “What sets companies apart won’t be a race on functionality; it’s whether their platform can turn complex product and master data into action, in real time and with AI, to deliver superior customer experiences. That’s the new battleground.”
For Pircher, this makes product data quality more strategically urgent than ever. AI doesn’t fix bad data, it amplifies it. Companies with clean, structured, and well-governed master data will be able to move faster, personalise at scale, and automate where it matters. Those without it will find that AI investments consistently underdeliver.
“The companies pulling ahead in B2B right now aren’t just publishing better product content,” says Pircher. “They’re building the data infrastructure that lets AI power smarter product discovery, seamless customer experiences, and automated sales processes. After 23 years, helping clients get there is exactly what this partnership was built for.”
About Viamedici GmbH
Viamedici operates globally with offices in Europe, North America and Asia, and is headquartered in Berlin, Germany. Its flagship platform, Viamedici EPIM/5, serves more than 400 active customers primarily in the manufacturing, healthcare, and retail industries across Europe and beyond. Viamedici EPIM/5 combines enterprise PIM, Multi-Domain MDM, digital asset management, and product configuration on a single platform, with deployment options including AWS, Azure, and a vendor-operated sovereign cloud. For more information, visit www.viamedici.com.
About infolox GmbH
infolox advises and accompanies industrial companies in the DACH and Alpine region (Germany, Austria, Switzerland, Liechtenstein) in the design, integration, and operation of complex PIM, MDM, and Product Experience architectures. The company’s approach centres on sustainable platform strategies and organisational alignment. infolox is headquartered at Lake Constance, Germany.
Media Contact
infolox GmbH · Alexander Pircher · alexander.pircher@infolox.de · www.infolox.de
Viamedici GmbH · Sabrina Fiorin · s.fiorin@viamedici.de · www.viamedici.de
