WiBU Unifies Digital Presence with Centralized Content Commerce Platform Powered by Viamedici EPIM

  How do you bring multiple digital presences under one roof while streamlining customer experience and boosting operational efficiency? For the WiBU Group, one of Germany’s leading healthcare and care market solution providers, the answer was a centralized content commerce platform — with Viamedici EPIM at its core.

Setting the Stage: WiBU’s Challenge

With over 600 employees and over 200 million in annual revenue, the WiBU Group encompasses several organizations delivering a wide range of products and services — from facility furnishings and care needs to technical maintenance and supply concepts. But their digital ecosystem didn’t reflect this scale. Each division operated its own web presence, hosted on different domains, with a standalone webshop. This fragmented structure required heavy internal maintenance and lacked a cohesive user experience, leaving customers with an inconsistent journey across the brand. The change was necessary: WiBU needed a single, powerful digital touchpoint that could bring everything together — seamlessly.

The Vision: A Unified E-Commerce Ecosystem

To realize this vision, WiBU partnered with valantic, a leading digital solutions integrator. Together, they built a comprehensive content commerce platform that merged:

• A modern B2B e-commerce system (Spryker)
• A centralized Product Information Management (PIM) solution via Viamedici EPIM
• A flexible headless Content Management System (CMS) using Storyblok

This new platform — now live at wibu.care — forms the backbone of WiBU’s digital transformation.

The Role of Viamedici EPIM

A key success factor was the implementation of Viamedici EPIM as the central source of product truth. Designed to consolidate and structure product data across all business units, the PIM system is now the foundation for multiple business processes, including:

• Real-time product data delivery to the webshop
• Support for complex product variants and catalog hierarchies
• Asset management for images and media
• Output to both digital and print channels — including semi-automated catalog production with Adobe InDesign and Xactuell
• Bidirectional integration with WiBU’s ERP system for consistency and efficiency

  The result? Sales and customer support teams can now access detailed, accurate product data instantly — enabling more agile and personalized B2B customer consultations.

E-Commerce with UX at Its Core

The new WiBU CarePlus platform was built with end-users in mind. Guided by insights from real customers, valantic and WiBU’s teams developed an experience that simplifies and accelerates complex B2B ordering processes. Features include:

• Role-based permissions and multiple shopping carts
• Direct communication with personal sales representatives
• Custom offer creation within the shop environment
• Full integration with ERP for customer-specific pricing and order histories
• Seamless SSO agent functionality

These capabilities not only enhance operational efficiency but also free up valuable time for care professionals to focus on what really matters: their patients and clients.

Results at a Glance

• Unified web presence via a content commerce platform
• Central product catalog with Viamedici EPIM
• Real-time ERP integration and bidirectional data flow
• Enhanced customer experience and ordering efficiency
• Scalable infrastructure ready for future growth

About WiBU

With deep expertise in healthcare environments, WiBU is a trusted provider of products, services, and concepts for the care market. From premium brands to tailored private labels, WiBU supports customers end-to-end — from project planning to equipment management.

Viamedici: Powering Digital Excellence

We’re proud to be at the heart of this digital transformation. The success of the WiBU Group’s new platform demonstrates the strength of Viamedici EPIM as a strategic enabler — driving efficiency, consistency, and innovation across complex B2B landscapes. The partnership between Viamedici and valantic brings together two industry leaders to deliver powerful, future-ready digital solutions. Combining Viamedici’s robust and flexible Product Information Management (PIM) technology with valantic’s deep expertise in digital strategy, e-commerce, and system integration, the collaboration enables companies to streamline complex product data, optimize customer experiences, and accelerate their digital transformation. Together, Viamedici and valantic empower organizations—like WiBU—to build scalable, personalized content commerce platforms that drive efficiency, innovation, and long-term growth.   Explore the full case study and learn how Viamedici EPIM can future-proof your digital strategy. enterprise platform Viamedici EPIM Is Your Business Ready? Learn more about how Viamedici EPIM/5 can transform your content strategy today.

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Media inquiries:

Sandy Borsch Royer

Viamedici Global Marketing

s.royer@viamedici.com

+1 484-947-7423